One Of The Coolest Videos Ever: The Arcade Fire – We Used To Wait

  • Ashley N. Milholland posted
  • News

Wilderness Downtown - The Arcade FireFor those of you who don’t know, there’s a lot of different types of technologies out there that are used to run websites. Adobe Flash (formerly Macromedia Flash) used to be a prominent tool used in creating websites but that is slowly being phased out as some of the major conglomerates are starting to get away from the technology in favor of newer tools. That is one of the reasons why no Flash videos will work on any Apple product. One of the new technologies being developed to replace Flash is called HTML 5 – it is a language that Apple fully supports as does Google.

To show off what HTML5 can do, Google Chrome teamed up with the Arcade Fire and director Chris Milk to create a custom interactive video for their song, “We Used To Wait.” The experience is called The Wilderness Downtown and is best viewed in Chrome or other HTML5-compliant browser.

The video is much more than your average music video. You beginby typing in the address of the house you grew up in, then it loads a video of a guy in a hoodie running through the streets. Different windows pop open on your screen, some with graphics, some with videos. Google Maps and Street View images of your old neighborhood are incorporated into the video and different windows open up triggered by the music, and you even see a fly-over of your neighborhood based on Google Maps’ routing API.

You must have Google Chrome to view it. It can be viewed http://www.thewildernessdowntown.com/.