False Advertising Return With New Single “Personal Space” Ahead Of UK Tour

False Advertising have released their brand new single, Personal Space, through Alcopop! Records, the single is their first new music in two years and follows on from their Ice Cream Sundae covers EP that was released earlier this year. The band are also heading out on tour with Alpha Male Tea Party this week, the tour kicks off in Manchester at Satan’s Hollow on 22nd October and runs through to the 30th in Glasgow when the tour hits the Broadcast venue.

“It’s funny that ‘Personal Space’, a song originally been written about wanting to build self confidence, has now taken on a double meaning in light of the pandemic. I’m sure everyone has felt walked over, overlooked and like you’re forever being told to take up less space and make less fuss, I’m really tired of those feelings and hoped that by sarcastically shouting about them it might go some way towards empowering myself and others to stand up for ourselves. Or, people might simply interpret the song as being about a trip to the supermarket during the pandemic and trying to maintain social distance, it works for that too!” (singer and guitarist Jen Hingley)

The band had released their much acclaimed last album, Brainfreeze at the end of 2019 and decided to jump straight back in the studio in early 2020. Before the pandemic happened they were in the process of finishing new music, were poised to tour and do many of the things bands would dream of doing across the year. But when the pandemic hit, everything got cancelled, “Whilst it felt like a lot of bands immediately adapted to their new online surroundings and carried on, we really did find it hard to find a sense of our own purpose in it all, so we went quiet on the surface.”

However, they lost none of their energy for being a band. “After a bit of time passed, behind the scenes we regrouped and started to write, record, and collaborate on new material remotely. This was a much slower process compared to having everyone together in a studio, but an approach that has yielded some surprising results that we’re reasonably excited about; especially now we’re finally back playing together and I’m struggling to re-master the art of playing a guitar standing up. ‘Personal Space’ is the first taste of this sort of thing and we’re thrilled to be getting back out there and sharing it with the world.”

You can view False Advertising’s tour dates and purchase tickets here and you can stream Personal Space here