Album Review: Hollerado – Born Yesterday

Toronto’s most energetic indie rockers, Hollerado, have released their new full length, Born Yesterday, today, the 21st April 2017,on Royal Mountain Records. The latest release continues a prolific pattern of releases that started with a series of demos and progressed to their debut album Record In A Bag in 2009, and continued with their 2013 sophomore release, White Paint, and the ambitious 111 Songs project in 2015, where Hollerado wrote custom songs for specific fans. It was this exhaustive and continuous songwriting project that built the working framework for the release of Born Yesterday.

Born Yesterday starts with the high energy power pop of the title track, and you couldn’t really ask for a finer start to an album than this fuzzy hook filled opener, the album takes a downturn with the slower yearning number, Don’t Shake, and continues to veer wildly between styles, from the glam rock influenced tracks Brick Wall and I Got You, the sparse pop of Grief Money and Rollerskater, shining upbeat tracks such as Sorry You’re Alright  and If It Is Love, and of course further helpings of power pop in the shape of Eloise and Better Than the Cure. All the while Born Yesterday boasts an infectious guitar hook littered style with perfect vocal harmonies

To me Hollerado resemble a union between the stripped down power pop of The Thermals and the melodies and harmonies of Weezer, whilst Born Yesterday never quite hits the heights it promised on the first few tracks, especially the stunning title track, this is an original and varied album that would be well worth investigating for fans of the aforementioned bands and the likes of Silver Sun and Japandroids. Hollerado have released a catchy and eclectic mix that encompasses just about everything from the indie scene of the last thirty or so years, Born Yesterday is clearly a misleading album title as to produce an album this varied and consistent indicates they certainly weren’t.

Born Yesterday can be ordered digitally via iTunes and on physical formats here