Alex Melton Shares “Beer Never Broke My Heart” Video & Announces “Southern Charm” Album

The Florence, SC-based multi-instrumentalist Alex Melton, known for his renditions of punk songs as country influenced songs on YouTube, has announced that his debut album, Southern Charm, will be released on the 23rd January 2023 via Pure Noise Records. Alex has also released a brand new song and video from the album, a cover of Luke Combs‘ Beer Never Broke My Heart.

Southern Charm is made up of two halves, amped-up versions of country classics and Alex’s trademark alternative spin on punk and metal tracks. The album synthesises all of Melton’s influences, from the country staples played on a loop in his childhood home through scene icons like Blink-182, The Starting Line, A Day to Remember and Four Year Strong. In the first half of Southern Charm it includes covers of Tim McGraw‘s nostalgic Something Like That and Garth Brooks‘ Friends In Low Places, the second half offerings come from The Story So Far, The Amity Affliction and Stick To Your Guns.

“This song has such a distinct and captivating attitude – one that I felt was important to keep in my treatment. The character in this song has been through some stuff, but he describes his life’s hardships with this flippant air – that’s just how it is sometimes, you know? We take it on the chin and move forward. It’s a simple song about enjoying the simple things, but its message, delivered with a wink, is so alluring and cleverly delivered that you can’t help but nod along in agreement. That attitude carries through my arrangement in the fast paced drumming and intricate guitar work in the verses, culminating in a huge harmony-filled chorus with plenty of riffs to go around. The spirit and intention of the original song shines through our updated production in a beautiful way. This video shoot was one of the best music experiences I’ve had in years! I got to meet and hang out with the extras while we were setting up shots, and everybody was just so dang cool. Getting to watch Natalie and crew shoot it all was a blast; they were able to capture the energy in a really fun and natural way. We got to ruin several packs of hot dogs, drink a bunch of beer, dance a lot, pet the land owners’ dog, and I think I only got maybe 2 mosquito bites. 10/10 experience, would film with these folks again in a heartbeat.“