Priors Share “Optimizer” From Upcoming “Daffodil” Album

Priors are offering a second glimpse into their forthcoming album, Daffodil, that is due out on the 2nd June via Mothland Records, a cynical post-punk entry entitled Optimizer. Elegantly destroying common tropes of the genre, the piece is somewhat of a mise-en-abîme. Is it a literal heart-wrenching cry for help? A sardonic take on peer pressure and confusion? A critic of a never-dying and wistful fad? Either way, there is no stopping this chorus-drenched ear worm.

“”Optimizer” is a direct stab at post-punk because I wasn’t really impressed with a lot of the stuff I was hearing. We always dipped our toes in post-punk, but I felt it was necessary to dive in on this one. I hadn’t written a song around a bass line since “Brew HA HA” from the last record (My Punishment On Earth) and once I had the groove, it was really easy to see where it should go.” (Chance Hutchison)

Daffodil is the seventh release since 2017 from Montreal’s Priors. Their new album delivers on all counts, spewing an absolute onslaught of manic, yet witty punk. Singer & songwriter Chance Hutchison stares deep into his blind spot, offering punk fueled spittings that are gift-wrapped within melodic rock & roll that threatens to leave an emotional mark.