Inaugural “Forever Now” Festival Announced For Milton Keynes, UK

AEG Presents have announced the launch of a mammoth new one day festival, Forever Now, that will debut on the 22nd June 2025 at Milton Keynes The National Bowl. A celebration of current alternative culture, the festival will be a unique gathering for fans of post-punk music, fashion and literature. This will be the UK sister event of the critically acclaimed US festival Cruel World, which is now in its fourth iteration, produced and promoted by Goldenvoice in Pasadena, CA. Forever Now will explore the cultural phenomenon of the darker underbelly of creativity, from new wave to post-punk, psychedelia and alt-rock. With a soon-to-be-announced line-up of many of the genres’ most pioneering artists, the festival will celebrate the lifestyle and attitude that started at the tail end of the 70’s, a time when NME, Sounds and Melody Maker helped define the music taste of a generation, and era-defining artists created a movement that remains significant in the cultural zeitgeist to this day.

The one-day multi-stage festival will not only feature two stages dedicated to music, but also a third stage, The Echo Chamber. Hosted by legendary music journalist John Robb (Membranes / Goldblade), The Echo Chamber will delve into the artistry, movement and culture through in-depth discussions with renowned artists, going behind the scenes to reveal their stories. Forever Now isn’t just an event; it’s a movement, an electrifying gathering for those who thrive on individuality and connection. From the fashionably dark to the fiercely unconventional, all are welcome to revel in a day of unforgettable music and community. Stay tuned for further announcements, as the full line up is set to be revealed on Monday 2nd December. This is a festival where nostalgia meets discovery, where new and devoted fans unite, and where forever truly begins now. Pre-sale access starts from the 5th December with general sale starting at 10am on Friday 6th December.